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Success without compromise

Maximize your money through strategic investing and tailored guidance that forge a path to financial confidence

Reinventing financial services with established values and modern sensibility

We’re reshaping the future of wealth management by blending innovation with time-honoured principles. From empowering advisors with cutting-edge technology to delivering personalized service, we are grounded in established values – prudence, sensibility, and balance.

Our Story

2009

Optimize Financial Group is founded and opens its first office in the Distillery District of Toronto

2010

Optimize launches Canada's first robo advisor platform to democratize premium wealth management

2011

Optimize expands into the United States with its first office in Lower Manhattan, New York City

2014

Optimize's head office is moved to the 45th floor of the TD Canada Trust Tower in Toronto's Financial District

2016

Optimize creates and offers its advisor platform to select premium financial advisors and professionals

2018

Optimize's financial services are expanded to include tax and will preparation, insurance and debt solutions, estate and financial planning in addition to premium portfolio management

2020

As a fast follow to its 2019 Ontario-expansion, Optimize opens offices across Canada welcoming premium financial professionals across the nation

2022

Optimize's advisor platform enables Optimize to become one of Canada's fastest growing wealth management firms

2024

Optimize launches Optimize Wealth Partners, the wealth management arm regulated by the Canadian Investment Regulatory Organization (CIRO).

Discover why we're one of Canada's fastest growing wealth management firms

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Annual Growth in Assets

%

Annual Growth in Employees

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Annual Growth in Clients

Our Leadership
Team

IMG - Matthew

Matthew J. McGrath, CFA

President & Chief Executive Officer

Irene 2

Irene M. Cameron, CPA, CGA

Chief Financial Officer

Mike Killen

Mike Killeen

General Counsel

IMG - Tom

Tom Durston, CIM

Chief Operating Officer

IMG - Chris

Chris Coholan, CIM

Chief Business Development Officer

IMG - Kevin

Kevin Fobert, CIM

Head, Private Client Group

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